Connect Business Central with Amazon

Use Tinx Amazon Connector to connect Business Central with Amazon. The goal is to set up a connection that allows you to send data from Business Central to Amazon and to import data from Amazon into Business Central. To do that, complete the following steps.

1. Authorize the Tinx public application in Seller Central. Authorize the Tinx public application and generate an API key. You need the API key to configure the sales channel in Business Central. If you prefer to generate the API key with your private application, skip this step. Complete the procedure in Use a private application to connect Business Central with Amazon, and then return to this article to continue with steps 2 to 4.
2. Install Tinx Amazon Connector. Install the connector from AppSource and complete the initial setup in Business Central.
3. Create and configure an Amazon sales channel. To configure the sales channel in Business Central, use the API key from step 1.
4. Test the connection. Verify that Business Central can communicate with Amazon.

This article mentions three applications. Tinx Amazon Connector is the ISV application that you install in Business Central to connect it with Amazon Seller Central. The Tinx public application and your private application are Amazon applications and serve a different purpose. You need one of them only to get the API key for the Amazon sales channel in Business Central. The following procedure describes how to use the Tinx public application to enable a connection between Business Central and Amazon. An alternative method is a private application. You need a private application if you need to import personally identifiable information (PII) automatically from Amazon into Business Central. For more information about the difference between public and private applications, see Choosing between a public and a private application. If you prefer the private application, Create a private application in Amazon Seller Central instead of authorizing the Tinx public application for Selling Partner API (SP-API) access. Then, continue the procedure described in this article: install Tinx Amazon Connector from AppSource and set up the sales channel. For more information, see To install Tinx Amazon Connector and complete the initial configuration.

To authorize the Tinx public application in Seller Central

If your Amazon selling plan is Individual, you can't access the Selling Partner Appstore to authorize the Tinx public application. You need a Professional selling account. For more information, see Selling Partner Appstore.

Complete the following steps to authorize the Tinx public application to access your Amazon account through the SP-API.

1. Log in to your Seller Central account.

2. Open the Selling Partner Appstore. For more information, see Selling Partner Appstore.

3. Search for TINX, and then select the Tinx Marketplace Business Central app.

4. Select the Authorize Now button.

   

5. On the Authorize Tinx Marketplace Business Central page, select Login to Tinx Marketplace Business Central now.

   

   When you log in, you're automatically redirected to the page that displays your tokens and Seller Id. The Auth Code (the authorization token), Seller Id, and Refresh Token values appear on the screen.

   

6. Copy the Refresh Token value to a secure location. You need this value to configure the Amazon sales channel in Business Central.

7. Send the Seller ID and Refresh Token values to the Tinx Support Team. Request the Client ID and Client Secret values that you need to enter on the Sales Channel Card page in Business Central.

To install Tinx Amazon Connector and complete the initial configuration

Skip steps 1-2 if you're setting up Tinx Amazon Connector as part of the Quickstart.

1. Install Tinx Amazon Connector from AppSource. For more information, see Install.

   You need a runtime application if you're using Business Central on-premises. For more information, see Runtime application and Update Customer License. Except for installing the runtime application and updating the customer license, the setup steps are the same for on-premises and online installations.

2. Set up the following areas in Tinx Connector. For more information, see Initial configuration.

   • Change your role to TINX E-Com Admin.
   • Allow HttpClient requests.
   • Enable the change log.
   • Set up the default language and the job queue language.

To create and configure an Amazon sales channel in Business Central

The following procedure is the minimum needed to establish the connection between Business Central and Amazon. It's enough if you're completing this procedure as part of the quickstart, or if you only want to test that the connection works. The sales channel setup includes many more areas. For more information, see Sales channel.

1. In Business Central, select Search (Alt+Q) in the upper-right corner, enter Sales Channels, and then choose the related link.

2. On the Sales Channel List page, on the action bar, in the New group, choose the Amazon Setup Wizard action.

3. Follow the steps in the Amazon Setup Wizard to set up the Amazon sales channel. Pay special attention to the following steps:

   • Select Create Sales Channel Record Only if this isn't your first Amazon sales channel. Leave it unselected for the first Amazon sales channel. For more information, see To create a sales channel record.
   • On the Select Marketplace IDs page, you can select multiple marketplaces.
   • To authorize with the Tinx credentials, turn on the Use Public Amazon App toggle. This toggle refers to the Tinx public application. If you prefer to authorize with your private application, turn the toggle off and use your own credentials. For more information, see Choosing between a public and a private application.

   If this is the first Amazon sales channel you create in Business Central, Tinx Connector downloads the default mapping for your webshop. The download can take a few minutes. For more information, see Default mapping.

4. When the download is complete, on the Sales Channel List page, select the newly created Amazon sales channel, and then choose the Edit action.

5. On the Sales Channel Card page, configure the necessary fields for your Amazon integration.

   The following table describes the most important fields that you need to fill in to connect to Amazon.

   Field	Description
   Website	Tinx Connector automatically populates this field. The value depends on the selected region. It contains sellingpartnerapi-eu for Europe, sellingpartnerapi-na for North America, or sellingpartnerapi-fe for the Far East.
   API Endpoint	Tinx Connector automatically populates this field.
   Authorization Type	Select OAuth 1.0.
   Consumer Key	If you use the public application, enter the Client ID value that you received from the Tinx Support Team. If you use your private application, enter its Client identifier value.
   Consumer Secret	If you use the public application, enter the Client Secret value that you received from the Tinx Support Team. If you use your private application, enter its Client secret value.
   Signature Method	Select HMAC-SHA1.
   Refresh Token	Enter the Refresh Token value for the public or private application that you use.
   Webshop Merchant ID	Optional. Enter your Amazon Seller ID.
   Marketplace ID	Optional. Enter the ID of your marketplace. You can use this field's value in a mapping. In the mapping, you can refer to the sales channel, so you don't have to enter the marketplace ID every time.

   The Webshop Merchant ID and Marketplace ID fields aren't visible on the page by default. You must use Design to add them. For more information, see Work with fields.

6. Turn on the Active and Is Default toggles. For more information, see Is Default and Active toggles.

The following image shows the Amazon connection setup on the Sales Channel Card page.

To test the connection with Amazon

Complete Part 3 of the Quickstart. For more information, see Quickstart: Part 3. Set the inbound and outbound job queue entries to Ready. After you finish Part 3, don't follow parts 4 and 5 of the Quickstart. Instead, import products from Amazon as described in To set up product import and create webshop products.

If this is your first time using Tinx Amazon Connector, finish the Quickstart first. After that, read Tinx Amazon Connector overview and then the Business functionality section to understand the Tinx Connector core functionality that is common to all webshops. After you understand this core functionality, continue to the Amazon-specific articles.

Related information

SP-API Endpoints
Sales channel
Quickstart
Use a private application to connect Business Central with Amazon
Key concepts in Tinx Connector
Troubleshooting checklist
Get help from Tinx Support

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We continuously update the Tinx documentation. This article was recently rewritten. Send your feedback to docs@tinx-it.nl to help us make it even better.

Last updated on October 12, 2026