When you sell on Amazon, Amazon takes orders, collects payments, and deducts its fees before paying you. If you use FBA, Amazon also stores your stock and ships the orders. Your accounting, inventory, and invoicing still run in Business Central, so you must also record every Amazon order, return, and payout in Business Central. Without an integration, you have to enter orders by hand, correct stock levels, and match each payout to the fees Amazon deducted.
Tinx Amazon Connector is a Business Central app that connects your Amazon Seller Central account with Business Central through the Selling Partner API (SP-API). Amazon orders, returns, and settlement data come into Business Central, while Business Central sends stock levels and shipment confirmations to Amazon. The connector supports both FBA orders, which Amazon ships, and FBM orders, which you ship yourself.
Tinx Amazon Connector and shared core functionality
Most Tinx applications that connect Business Central with webshops such as Shopify, Magento, WooCommerce, or Shopware share the core functionality. Webshop orders, customers, products, and prices are processed similarly, with only slight differences. These applications share the core functionality because you install two applications each time: Tinx E-Commerce Connector and the webshop-specific application.
When you install Tinx Amazon Connector, you also install Tinx E-Commerce Connector. However, most of the functionality that you use in your daily operations is Amazon-specific. Similarities with other webshops are mostly in the internal functionality. This mix of Amazon-specific and shared functionality affects how you use this documentation.
Most articles in the Order and customer processing and Product Information Management sections don't apply fully to Amazon. For example, the Synchronize orders article applies to Shopify or WooCommerce. Its Amazon counterpart is Amazon orders. The two articles differ because Tinx Amazon Connector doesn't process orders on the Webshop Orders page. Instead, it uses the Amazon Orders page. On the other hand, you can use the Synchronize stock article, because you can publish stock quantities to Amazon. However, you must adjust the mapping in the message definitions in the AMZ-EU-OUT-ITEMS synchronization dashboard to enable stock publishing.
On the other hand, most articles in the Set up Tinx Connector and Design details sections apply to Tinx Amazon Connector. You use job queues, synchronization dashboards, or conversion templates similarly, no matter which webshop you use.
The Business functionality section introduces you to Tinx Connector. Its articles explain the core processes in full. Every procedure names each page, field, and action that you need, so you can follow it. If you're new to Tinx Connector and you also plan to use connectors for Magento, Shopify, Shopware, or WooCommerce, we strongly recommend that you read the Business functionality section before the Amazon-specific articles.
The Amazon articles are written for readers who already know the core processes that the Business functionality section explains. They don't repeat the navigation details, and they assume that you know where to find the functions that you use most often.
The following table describes a sequence of tasks, with links to the articles that describe them.
| To. | Go to. |
|---|---|
| Establish the connection between Business Central and Amazon by using the Tinx public application. | Connect Business Central with Amazon |
| Find out when the public application isn't enough and you need a private application. You mostly need one to import customer data, such as shipping addresses, into Business Central. Then create a private application and request the restricted roles that give it access to that data. | Use a private application to connect Business Central with Amazon |
| Understand how reports bring Amazon data into Business Central, how feeds send data to Amazon, and how throttling limits affect both. | Exchanging data with Amazon |
| Choose how to handle Amazon customer data: keep buyer details out of Business Central and assign orders to shared customer cards, or import buyer addresses into Business Central. | Manage Amazon customer data |
| Import your Amazon listings and match them with Business Central items, so orders and stock updates use the correct item. | Synchronize products with Amazon |
| Understand how Amazon orders become sales orders in Business Central, and learn how to review them and import orders from several marketplaces. | Synchronize orders with Amazon |
| Import FBA returns from Amazon and create sales return orders in Business Central. | Synchronize FBA returns with Amazon and create sales return orders |
| Import Amazon settlement data, including the fees Amazon deducts per order, and create general journal lines for payment reconciliation. | Synchronize settlements with Amazon: Payment reconciliation |
| Understand how FBM stock levels go to Amazon and how to correct FBA stock differences with negative adjustments in the item journal. | Synchronize stock with Amazon |
Amazon publishes two documentation sets that are useful when you work with Tinx Amazon Connector. They're written for different readers.
- Seller Central Help: Written for Amazon sellers. It explains how to run your selling account in Seller Central, for example, listings, orders, fulfillment, reports, payments, and user permissions.
- Selling Partner API (SP-API) documentation: Written for developers who build applications for Amazon sellers and vendors. It describes the API that Tinx Amazon Connector uses to exchange data with Amazon, including reports, feeds, roles, and usage limits. You need it mainly when you create a private application or check technical limits, such as throttling.
Amazon synchronization dashboard codes
Every Amazon synchronization dashboard carries a region in its code. AMZ-EU is Europe, AMZ-FE is the Far East, and AMZ-NA is North America. The dashboards do the same work in each region, and only the region part of the code differs. The Amazon articles always use the European code. If you sell in North America, read AMZ-EU-IN-SETTLEMENT as AMZ-NA-IN-SETTLEMENT.
Message definitions work differently. Their codes carry no region, so the same code applies wherever you sell. The message definition that imports orders from Amazon is AMZ-SP-086 in all three regions.
The following screenshot shows the settlement and fulfillment dashboards in the three regions.
Where to find the Amazon pages in Business Central
The Amazon section is the central workspace for everything related to Amazon in Business Central. Data from Seller Central arrives here before it becomes part of your Business Central sales and finance data. That makes it the place where you check Amazon data and follow up on problems. You can monitor, validate, and process transactions in Business Central without switching to Seller Central.
Within the Amazon section, you can find the pages related to Tinx Amazon Connector. Together, these pages provide an overview of the data exchanged with Amazon.
If you use the TINX E-Com Admin role, find the Amazon section on the role center under the Sales & Order Processing action. If you use another role, select Search (Alt+Q) in the upper-right corner to open the related Amazon pages. The following screenshot shows the Amazon section accessible from the TINX E-Com Admin role.
Interactive walkthrough: Tinx Amazon Connector
This interactive walkthrough covers the following aspects of Tinx Amazon Connector:
- Sales channel configuration
- Job queue entries and codeunits
- Synchronization dashboard
- Order import (from Amazon to Business Central)
- Stock update (from Business Central to Amazon)
- Stock formula and levels
- Record queue and ledger entries
Related information
Quickstart
Connect Business Central with
Amazon
Manage Amazon customer data
Synchronization
dashboards
Key concepts in Tinx
Connector
Troubleshooting
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Last updated on October 12, 2026