Tinx provides a set of apps that connect Microsoft Dynamics 365 Business Central with your webshop, marketplace, or point-of-sale system, such as Shopify, Amazon, or Magento. All of those apps share the same core functionality. The apps can synchronize products, stock, prices, customers, and orders between Business Central and your platform. Tinx Connector is built for companies that sell online, in B2C, B2B, or both.
The following diagram shows an example of how Tinx Connector can connect Business Central with your webshop. Product data flows out to the webshop, and orders flow back into Business Central.
Get started
Most companies have Tinx Connector implemented by Tinx consultants or by their Business Central partner. If you're new to Tinx Connector, the following table suggests a learning path for your situation.
| If you're... | Follow these steps |
|---|---|
| Evaluating Tinx Connector | 1. Read the product
overview on the Tinx website. 2. Check the pricing. 3. Start a free trial from Microsoft AppSource. 4. Contact the Tinx Sales Team for a demo. |
| Installing Tinx Connector from AppSource | 1. Complete the Quickstart, from
installation to your first published item and your first imported
order. 2. Understand the Key concepts. 3. Try the features in the Interactive walkthroughs. 4. Learn the Business functionality. |
| Learning to use Tinx Connector, which is already set up in your Business Central | 1. Complete the Quickstart,
starting from Part 4. 2. Understand the Key concepts. 3. Try the features in the Interactive walkthroughs. 4. Learn the Business functionality. |
| Learning SparkLayer | Begin with the Tinx SparkLayer Connector overview. |
Connect with your webshop
There's a separate connector app for each platform, and you can run more than one sales channel from a single Business Central company. To connect a platform, you generate an API key in its backend and create a sales channel in Business Central.
Select your platform to learn how to connect it:
Order and customer processing
Orders from your sales channels first appear on the Webshop Orders page in Business Central, where Tinx Connector matches the customer and the items before it creates a sales order. You decide what happens next, such as releasing the order, posting it as an invoice or shipment, or sending the status and tracking information back to the webshop.
| To... | Learn more here... |
|---|---|
| Import webshop orders as sales orders, with customer, line, shipping, and payment details, and review the orders that don't meet your criteria. | Synchronize orders |
| Release, post, or ship imported sales orders automatically with inbound events. | Automate order processing after import |
| Create customer cards from webshop customers, match orders to existing customers, handle guest orders, and publish customers to the webshop. | Synchronize customers |
| Send invoices, order confirmations, and other sales documents as PDF files to your webshop. | Synchronize sales document PDFs |
Product information management
Manage product data once in Business Central and publish it to every sales channel. Tinx Connector adds e-commerce fields that standard Business Central doesn't have, such as web text and SEO metadata, multiple images, attribute sets, web categories, and product data per sales channel.
| To... | Learn more here... |
|---|---|
| Publish items from Business Central to your webshop, or download existing webshop products and match them with items. | Synchronize products |
| Publish items with variants, such as sizes and colors, as configurable products. | Synchronize configurable products |
| Publish stock quantities that account for committed quantities, safety margins, or multiple locations. | Synchronize stock |
| Publish unit prices, sales price lists, or one valid price per item from the Item Price Container. | Synchronize prices |
| Add attributes, custom options, tags, and metafields to products, and group them in attribute sets. | Synchronize attributes |
| Build the category structure of your webshop in Business Central and assign items to categories. | Synchronize web categories |
| Assign multiple images and videos to an item or a variant and publish them to the webshop. | Synchronize images |
| Write e-commerce titles, short and long descriptions, and SEO metadata per sales channel and language. | Synchronize web text and SEO |
Set up Tinx Connector
Tinx Connector installs a working default configuration when you create the first sales channel for a platform. The sales channel holds the connection settings, synchronization dashboards group the messages that move each type of data, and job queues run those messages in the background, typically every minute.
| To... | Learn more here... |
|---|---|
| Keep the inbound and outbound job queues running, and tune how often they run. | Job queues |
| Apply the right number series, posting groups, VAT setup, and payment methods to new webshop customers based on their country or other criteria. | Customer templates |
| Configure the connection to your webshop and the settings tied to one sales channel, such as the stock formula and number series. | Sales channel |
| Activate, schedule, or manually run the messages that publish and import each type of data. | Synchronization dashboards |
| Convert values that differ between your webshop and Business Central, such as payment method codes or country codes. | Conversion templates |
| Send a filtered set of records to the webshop in bulk, or update, reset, and delete records at scale. | Data Management Tool |
| Require fields to be filled in before a customer, item, or order is published to your webshop. | Data validation |
| Receive an email when an order fails to import or another condition you define is met. | Notification Center |
| Run a specific message or notification less often than the job queue schedule. | Recurrence |
| Give users the TINX E-Com Admin role and the Tinx permission sets they need to work with Tinx Connector. | Access setup |
Design details
The design details explain what happens behind the pages you use every day: where Tinx Connector reads its settings, how it links webshop records to Business Central records, and what the preconfigured mapping contains.
| To... | Learn more here... |
|---|---|
| Find out whether your environment reads webshop settings from the E-commerce Setup page or the Sales Channel Card page. | E-commerce Setup and Sales Channel: Where to set up the webshop |
| Understand how Tinx Connector links webshop customers and products to Business Central customers and items during order import. | Customer and item matching |
| Understand the preconfigured mapping Tinx Connector installs for your platform, and the difference between the new and the legacy mapping. | Default mapping |
Webshop-specific articles
The core functionality is the same for every platform, although the Amazon app differs more from the core than the other apps do. The platform-specific articles cover only what differs, such as the report-based data exchange with Amazon, the Tinx B2B pricing and customer portal plugins for Magento and WooCommerce, and SparkLayer for B2B price lists on Shopify. For more information, see Integrations.
Monitoring and troubleshooting
Tinx Connector logs every data exchange with your webshop in Business Central. When something doesn't synchronize, the queue of pending changes, the log, and the job queue status show you where the process stopped.
| To... | Learn more here... |
|---|---|
| See the changes from Business Central that are waiting to be sent to your webshop. | Record queue |
| Check whether a message was processed, rejected, or failed, and view the exact data that was exchanged. | Synchronization ledger entries |
| Choose the troubleshooting approach that fits your situation and experience level. | Troubleshooting Tinx Connector |
| Work through the most common root causes of synchronization issues in six steps. | Troubleshooting checklist |
| Look up an error message, its cause, and how to fix it. | Error messages |
| Regenerate keys, check triggers, test messages with Postman, and review mappings as an experienced user. | Advanced troubleshooting |
Technical resources and reference
Business Central partners and administrators who customize Tinx Connector find the mapping and extension details in the following articles.
| To... | Learn more here... |
|---|---|
| Map metadata and custom attributes from a webshop response directly in a message definition. | Meta Data Mapping |
| Subscribe to the integration events Tinx Connector publishes to extend order and line processing. | Subscribing to Tinx integration events |
| Send a custom Business Central field to your webshop by adjusting the mapping. | Customizing the Tinx Connector |
| Find API references and testing tools for the supported platforms. | Tools and References |
Get help
Use the search box at the top of the page, or browse the table of contents, to find an article. To ask the AI chatbot a question, choose the green chat button in the lower-right corner of the page. If the documentation doesn't answer your question, contact the Tinx Support Team. You can also request a free one-hour session with a Tinx consultant for configuration or troubleshooting. To request the session, contact the Tinx Sales Team.
About Tinx
Tinx has built e-commerce connectors for Business Central and its predecessor, Dynamics NAV, since 2008. More than 300 companies use them, across 350 integrated webshops in 25 countries, and individual companies process thousands of orders per day through the connector. To see how companies in your industry use Tinx Connector, read the customer stories on the Tinx website.
About this documentation
Read the Business functionality section first. Then read the articles specific to your webshop in the Integrations section. The Business functionality section describes the core functionality, such as importing orders and publishing products. You must have this knowledge before you read the Integrations section.
Procedures in the Business functionality section are written for one webshop at a time. In most cases, the descriptions and screenshots use Magento, WooCommerce, or Shopify as the example. If you use a different webshop, the steps might differ slightly. Compare the codes and page names in the three examples to find the equivalents on your platform.
Procedures navigate through Search (Alt+Q) in Business Central, so they work for every user. If you use the TINX E-Com Admin role, you can also open the same pages from the Role Center.
Unless otherwise specified, articles reflect the latest version of Tinx Connector for Business Central online.
Related information
Tinx product
overview
Pricing
Tinx
apps on Microsoft AppSource
Quickstart
Key concepts in Tinx
Connector
Customer
stories
Find a Tinx
partner
Contact Tinx
Get help
from Tinx Support
Questions or comments
If you have any questions or comments about this article or need further help, contact Support or write directly to us at docs@tinx-it.nl.
Last updated on October 22, 2026